“Turning the Corner HR helped us during a time when we needed experienced, practical support in areas like policy creation and culture scaling. We were grateful to always have Turning the Corner HR in our corner as we navigated significant growth, and our company is better for it!”
— Liora Dudar, Co-Founder, oVertone Haircare
At a Glance
Client: oVertone Haircare
Industry: Consumer Products | Beauty
Location: Colorado
Services: Fractional HR, HR Strategy, Recruiting, Leadership Development, Performance Management, HR Process Design
Business Challenge: Scaling HR systems, recruiting, onboarding, and company culture during rapid organizational growth.
Results: Recruiting and onboarding satisfaction doubled in six months, leadership systems improved, and HR processes became scalable for continued growth.
Results at a Glance
Company Growth: Grew from approximately 40 to 70 employees while tripling company revenue.
Recruiting & Onboarding: Employee satisfaction increased from 4 out of 10 to 8 out of 10 in just six months.
Training: Employee satisfaction with training increased from 6 out of 10 to 8.5 out of 10.
HR Systems: 360 reviews, HR systems, and employee recognition improved by two to three points.
Recruiting: Five of seven new hires were people of color, supporting oVertone’s diversity and inclusion initiatives.
About oVertone Haircare
oVertone Haircare is a women-owned beauty company founded by Liora Dudar and Meagan Scarlett. After launching in 2014, the company quickly became a leader in semi-permanent hair color products, experiencing rapid growth and national recognition.
The Challenge
As demand for oVertone products accelerated, the company grew from approximately 40 employees to 70 while tripling revenue.
Rapid growth created new challenges around recruiting, onboarding, leadership development, HR processes, and maintaining the culture that made the company successful.
The leadership team realized they needed experienced HR leadership without building a larger internal HR department. They needed a flexible partner who could help them move from reacting to rapid growth toward building scalable recruiting, onboarding, leadership, and people practices.
How Turning the Corner HR Helped
Turning the Corner HR partnered with oVertone’s leadership team as a fractional HR partner, beginning with a strategic HR assessment and development of a long term people strategy aligned with the company’s continued growth.
Rather than addressing each HR challenge separately, Turning the Corner HR helped oVertone build a more scalable people infrastructure. The teams redesigned recruiting, hiring, and onboarding processes while implementing the REAL People Culture Building System.
Turning the Corner HR also introduced a performance management framework, strengthened management training, improved HR systems, and integrated leadership development into the company’s existing training platform. This gave oVertone access to experienced HR strategy and support across multiple areas without having to build all of that expertise internally.
Results
The new HR strategy produced measurable improvements throughout the organization.
- Tripled company revenue while scaling from approximately 40 to 70 employees.
- Recruiting and onboarding satisfaction increased from 4 to 8 in just six months.
- Training satisfaction improved from 6 to 8.5.
- 360 reviews, HR systems, and employee recognition improved by two to three points.
- Five of seven new hires were people of color, supporting expanded diversity and inclusion initiatives.
- Built scalable HR processes to support continued organizational growth.
Following these improvements, oVertone continued its rapid growth while earning national recognition, including Editor’s Choice honors from Men’s Health and the Reader’s Choice Award from Glamour.
What the Client Had to Say
“Turning the Corner HR helped us in a moment where we knew we needed experienced and practical support in areas like policy creation and culture scaling.”
“We were grateful to always have Turning the Corner HR in our corner as we navigated significant growth.”
“Our company is better because of our partnership with Turning the Corner HR.”
Looking to Scale Your HR Strategy?
If your company is growing quickly and needs experienced HR leadership without immediately building a larger internal HR team, Turning the Corner HR provides fractional HR support across HR strategy, recruiting, onboarding, leadership development, performance management, and scalable people systems.
Learn more about our Fractional HR Services →