Watch how Asureti partnered with Turning the Corner HR to define its core values, strengthen leadership, build a values driven culture, and create a stronger foundation for long term growth.
At a Glance
Client: Asureti
Industry: Cybersecurity & Compliance
Location: Colorado
Services: Leadership Development, Organizational Development, Executive Coaching, HR Consulting, Core Values Development, Culture Strategy
Business Challenge: Establishing meaningful company core values, strengthening leadership, and creating a culture that supports continued growth.
Results: Core values became part of hiring, employee recognition, performance evaluations, and everyday leadership decisions while providing leaders with an experienced HR advisor to navigate complex people challenges.
Results at a Glance
Core Values: Established seven meaningful core values designed to guide how Asureti’s team works together and serves clients.
Hiring: Integrated core values into the hiring process, including behavioral interview questions tied to each value.
Performance: Embedded company values into employee evaluations so they became part of ongoing performance conversations.
Employee Recognition: Connected employee recognition and accomplishments directly to Asureti’s core values.
Leadership Support: Gave Asureti’s leaders access to experienced coaching and strategic guidance for navigating complex people and business challenges.
Key Services Featured
- Leadership Development
- Executive Coaching
- Organizational Development
- HR Consulting
- Core Values Development
- Culture Strategy
- Performance Management
- Hiring Strategy
The Challenge
Asureti helps organizations meet complex cybersecurity, compliance, and regulatory requirements. As the company continued to grow, leadership recognized the importance of creating a stronger organizational culture built around clearly defined core values.
The leadership team wanted more than words on a wall. They wanted core values that would shape how employees worked together, how hiring decisions were made, and how leaders coached and recognized team members.
They also wanted a trusted HR advisor they could turn to when navigating difficult leadership situations and employee challenges.
How Turning the Corner HR Helped
Turning the Corner HR partnered with Asureti to strengthen leadership and company culture by helping the organization define meaningful core values and turn those values into practical tools for everyday decision making.
Rather than creating a document that would sit on a shelf, Turning the Corner HR helped Asureti integrate its seven core values throughout the employee experience. The values became part of hiring interviews, employee evaluations, recognition programs, and leadership conversations.
Turning the Corner HR also provided leadership development and executive coaching, giving Asureti’s leaders experienced advisors they could turn to when navigating complex people and business challenges. This ongoing support helped leaders evaluate situations, identify questions they might be missing, and develop strategies focused on positive outcomes for employees, clients, and the organization.
Results
Asureti transformed its core values from ideas on a document into practical tools that guide how the organization hires, evaluates performance, recognizes employees, develops leaders, and makes everyday decisions.
The company’s seven core values are now integrated throughout the employee experience, including behavioral interview questions, performance evaluations, and employee recognition. Leaders also have ongoing access to experienced coaching and strategic guidance when navigating complex people and business challenges.
Through its partnership with Turning the Corner HR, Asureti built a stronger connection between leadership development, company culture, and the systems employees experience every day.
What the Client Had to Say
“We wanted a trusted partner and resource that we could go to so that we could focus on the work that we do.”
“Now we use our core values everywhere. We use them in evaluations. We use them when we hire people. We have behavioral interview questions tied to each core value.”
“Having coaches like John and Kendra that are willing to hop on a call and really dig into a leadership challenge with you is invaluable.”
“Turning the Corner HR had the right experience and expertise to help us build the culture we wanted.”
Video Transcript
Asureti Representative
If you think about your last week, you probably went to the bank, bought groceries, picked up a prescription, or visited a doctor. Every one of those organizations collects your data and must comply with complex regulations that we help our clients navigate.
One of our first projects with Turning the Corner HR was establishing our company’s core values. We had worked through many different versions over the years because getting them right was extremely important to us.
We wanted a trusted partner with the right experience and expertise so we could focus on serving our clients while building a stronger organization.
Today our seven core values are woven throughout our business. We use them during hiring, employee evaluations, recognition programs, and leadership development. They guide how we work together and how we serve our clients.
As leaders, difficult situations come up all the time. Having experienced coaches like John and Kendra available to help us think through challenges, communication strategies, and leadership decisions has been invaluable.
Looking to Build Stronger Leaders and Culture?
If your organization wants to strengthen leadership, define meaningful core values, or build a company culture that supports growth, Turning the Corner HR can help. Our leadership development, executive coaching, and culture strategy services help organizations turn their values into practical tools for hiring, performance, recognition, and everyday leadership.
Learn more about our Leadership Training & Development →