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Case Study: Recruiting Two National Sales Directors for ON Services

Jun 24, 2026 | Case Studies, Client Success Stories, Recruiting and Hiring

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Client Success Story

Retained Recruitment | National Sales Directors | Event Services & Production

At a Glance

Client: ON Services

Industry: Event Technology & Production

Location: Norcross, Georgia

Service: Retained Recruitment

Positions Filled: Director of National Sales, Associations and Director of National Sales, Corporate

Recruiting Model: Exclusive Retained Search

Finding the right sales leaders can directly impact revenue growth, client retention, and long term business success. When ON Services, a national event technology and production company based in Norcross, Georgia, needed to add two key sales leadership positions, they partnered with Turning the Corner HR to lead a retained recruitment search.

Results at a Glance

Senior Leadership Hires: Successfully filled two Director of National Sales positions for ON Services.

Retained Search: Managed an exclusive retained recruiting process for two specialized national sales leadership roles.

Candidate Strategy: Identified and engaged qualified passive candidates beyond traditional job posting channels.

Full Search Management: Supported candidate evaluation, interviews, stakeholder communication, reference checks, offer negotiation, and onboarding.

Post Hire Support: Provided ongoing follow up after placement, backed by Turning the Corner HR’s three month recruiting guarantee.

The Challenge

ON Services needed to expand its sales leadership team with two Director of National Sales hires. One role focused on association accounts, while the other focused on corporate accounts.

These were high stakes, executive level sales roles requiring strong industry relationships, proven account management experience, and the leadership presence to drive national revenue. ON Services needed more than a traditional recruiting firm. They needed a retained search partner who could identify, evaluate, and present senior sales talent with precision.

How Turning the Corner HR Helped

Turning the Corner HR managed both searches through a retained executive recruiting partnership, allowing ON Services to focus on running the business while Turning the Corner HR built and managed the candidate pipeline.

The search went beyond traditional job postings. Turning the Corner HR identified and engaged qualified passive candidates with the industry experience, sales leadership background, and relationship building skills required for these Director of National Sales positions.

Turning the Corner HR managed the full recruiting process, including candidate sourcing and screening, interview coordination, stakeholder communication, reference checks, offer negotiation, and onboarding support. Each candidate was evaluated for both the requirements of the role and long term fit with ON Services.

The partnership also included Turning the Corner HR’s three month recruiting guarantee and continued follow up after placement, providing additional accountability beyond the initial hire.

The Result

Turning the Corner HR successfully filled both Director of National Sales positions, giving ON Services experienced sales leaders for its association and corporate accounts.

The retained executive search helped ON Services identify and hire specialized leadership talent that was difficult to reach through traditional recruiting channels. By managing the search from candidate sourcing through onboarding, Turning the Corner HR reduced the internal recruiting burden while helping the company make two critical senior level hires.

The ongoing follow up and three month recruiting guarantee provided additional support after placement, reinforcing a recruiting partnership focused on long term fit rather than simply filling open positions.

Looking for Executive Recruiting Support?

If your organization needs help hiring executive leaders, specialized talent, or other hard to fill positions, Turning the Corner HR provides retained executive recruiting and strategic search services designed to identify, evaluate, and secure the right candidates for your organization.

Learn more about our Recruiting Services →

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