The Phoenix Principle: Rebuilding with Purpose with Jay Wilkinson

Jun 17, 2026

Can purpose drive profit? Jay Wilkinson shares insights on conscious capitalism, company culture, leadership, and the future of work, revealing why purpose-driven organizations outperform and how businesses can create lasting impact for employees, customers, and communities.

What happens when you lose everything you own?

For Jay Wilkinson, founder of FireSpring and the Do More Good Movement, a devastating house fire became a powerful turning point—one that reshaped his perspective on leadership, success, and what truly matters.

In this episode of How I Turned the Corner, Jay returns to discuss how purpose-driven businesses can create meaningful impact while achieving exceptional results. He shares lessons from his personal journey, insights from working with thousands of business leaders, and the vision behind the upcoming ROI of Why Conference, which brings together some of the world’s leading voices in conscious capitalism and stakeholder-centered business.

Drawing from research involving more than 3,000 recognized “best places to work,” Jay explains the three pillars that consistently drive high-performing organizations: Cause, Culture, and Community.

Together, Kendra and Jay explore the future of work, the role of AI in business, employee engagement, conscious leadership, and why organizations should strive to become the best company for the world—not simply the best company in the world.

Whether you’re an entrepreneur, executive, HR leader, or someone passionate about building meaningful workplaces, this conversation offers practical wisdom and inspiration for navigating today’s rapidly changing business landscape.