Scaling a Mission Driven Company (Without Losing Culture) with Caleb Polley

Mar 4, 2026

Building a great company starts with building the right team. In this episode, Cubby Beds founder Caleb Polley shares how intentional hiring, structured interviews, and thoughtful onboarding helped scale a mission-driven startup from a garage prototype to a growing medical technology company. The discussion highlights why hiring should be treated as a core business process—and how mission and culture can become powerful advantages when attracting top talent.

On this episode of How I Turned the Corner, Kendra is joined by Caleb Polley, founder of Cubby Beds, a mission-driven medical technology company that builds insurance-covered safety beds for children with complex medical conditions such as autism, epilepsy, Down syndrome, and cerebral palsy.

Caleb shares the journey of building Cubby from prototypes in a friend’s garage to a fast-growing company with nearly 50 employees, and why intentional hiring and strong culture were critical to that growth.

The conversation explores how startups can build repeatable hiring systems instead of “winging it,” including role design, competency mapping, structured interviews, and 30-60-90 onboarding plans.

Caleb also discusses why mission-driven organizations have a powerful advantage in recruiting great people, how early hiring mistakes shaped Cubby’s process, and why the team you build ultimately becomes the company you build.